Nike tries a gentler pitch on European women

09/11/2008 | Wall Street Journal (free content), The

Nike and the Amsterdam office of independent shop Wieden + Kennedy are launching a European campaign that eschews the "Just do it" slogan in favor of the softer "Here I am." The new campaign features tennis star Maria Sharapova and other European athletes. "We want to make sure normal women can relate to it," W+K creative director Mark Bernath said.

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Wall Street Journal (free content), The

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