Nike tries a gentler pitch on European women

09/11/2008 | Wall Street Journal (free content), The

Nike and the Amsterdam office of independent shop Wieden + Kennedy are launching a European campaign that eschews the "Just do it" slogan in favor of the softer "Here I am." The new campaign features tennis star Maria Sharapova and other European athletes. "We want to make sure normal women can relate to it," W+K creative director Mark Bernath said.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA