AT&T apologizes after 9/11 tribute tweet sparks outrage

AT&T was met with considerable backlash after it tweeted an image on Wednesday, the 12th anniversary of the Sept. 11 attacks, of a cellphone taking a snapshot of the twin beams of light memorial. Users quickly called the tweet a "shameless" plug, and the carrier removed the picture and posted an apology. Several other brands gained attention for their 9/11-related tweets and use of hashtags such as #NeverForget. "Unless you're bringing something of value, the easy thing is just to keep your mouth shut," advises David Berkowitz, chief marketing officer at MRY.

View Full Article in:

USA Today · Advertising Age (tiered subscription model) · Adweek/AdFreak blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO