Doritos expands Super Bowl ad contest to 46 countries

09/11/2013 | USA Today

Doritos is extending its fan-man Super Bowl ad contest to all 46 countries where Doritos are sold. The contest will allow anyone in those countries to create 30-second ads for its 10th annual "Crash the Super Bowl" contest, and Web users get to select the top two spots that will air during the game. International ads "may be too edgy for TV, but amazing for the Internet -- which would be even better," said Jeff Lotman, CEO at Global Icons.

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