Gorilla Glue brings its mascot to life in cable TV ads

09/11/2013 | USA Today

Gorilla Glue has launched its first national TV ad campaign on cable channels that speak to its do-it-yourself fan base, such as HGTV and DIY, as well as The History Channel, Animal Planet and Fox News. The spots from the Possible agency in New York feature a grunting gorilla mascot. "The trick is he's tough, but friendly. He doesn't have patience for short cuts. He wants to do a job right. He's a good gorilla and wants to help people," said Possible Chief Creative Officer Lucas Peon.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY