Report: Problematic mobile video ads lag behind views

09/11/2013 | Adweek

Mobile video represented 13.2% of all digital video views in the second quarter but only accounted for 5.6% of ad views, according to a report from FreeWheel. Mobile video tends to be short and the screen sizes vary, making it "a harder form factor to monetize," said FreeWheel's Brian Dutt.

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