TurboTax's media-buying account goes to Wieden+Kennedy

09/11/2013 | Advertising Age (tiered subscription model)

TurboTax, the Intuit-owned tax-preparation software, has awarded its media buying and planning duties to Wieden+Kennedy -- a shop known almost exclusively for its creative work. "[T]his move could be a sign that scale is growing less important compared with integration" of all marketing communications, Rupal Parekh writes.

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