TurboTax's media-buying account goes to Wieden+Kennedy

09/11/2013 | Advertising Age (tiered subscription model)

TurboTax, the Intuit-owned tax-preparation software, has awarded its media buying and planning duties to Wieden+Kennedy -- a shop known almost exclusively for its creative work. "[T]his move could be a sign that scale is growing less important compared with integration" of all marketing communications, Rupal Parekh writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA