Uniqlo taps image recognition to introduce stores in U.S.

09/11/2013 | MobileCommerceDaily.com

Apparel retailer Uniqlo is opening 10 new U.S.-based stores and is relying on mobile and image recognition to drive foot traffic. Uniqlo's iPhone application allows users to scan the company logo to obtain more information about the brand. "The app gives us the opportunity to speak directly with the consumer so they will be more familiar with the brand and its U.S. presence," said Hiroshi Nagai, chief marketing officer and fast retailing senior vice president at Uniqlo USA.

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