Marketers switching to first-party cookies

09/12/2005 | Wall Street Journal, The

Online retailers are starting to serve their own tracking cookies as Web users are increasingly deleting third-party cookies placed by analytics companies. Analytics firms are getting into the business of setting up retailers with the software to provide first-party cookies to customers.

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Wall Street Journal, The

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SmartBrief Job Listings for Media

Job Title Company Location
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