Product placement, now coming to ads

09/12/2005 | USA Today

Recent ads for Mazda Motor, CKE Restaurants' Carl's Jr., Starbucks and Apple's iPod all have one thing in common -- they feature product placement from other marketers. Starbucks in particular is creating ads featuring music that it then sells in its stores.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations