The college campus as billboard

09/12/2011 | New York Times (tiered subscription model), The

Branding is a hot topic on colleges campuses. Several major marketers are recruiting brand ambassadors to peddle their brands to their classmates. American Eagle Outfitters, Microsoft and Target are just some of the major names looking to use this technique to increase on-campus awareness of their brands.

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New York Times (tiered subscription model), The

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