FordDirect SMS campaign seeks to link consumers, dealers

09/12/2011 | MobileCommerceDaily.com

The latest in a series of mobile campaigns by FordDirect uses Hipcricket-powered SMS calls to action that build on Ford's TV and print advertising. The campaign asks consumers to opt in and supply their ZIP codes to be linked directly to a nearby Ford dealership.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL