Nike and Adidas become status symbols in China

09/12/2011 | CNBC

Yifan Zhang, a 25-year-old university teacher, recently bought a pair of Nike basketball shoes that cost him almost double that of a domestic brand as it has become desirable in China to be seen in foreign brands. "Nowadays in China you do pay attention to other people's opinion of you," Zhang said. "If you choose something like Li Ning and Anta people will say well, this kid is not rich enough to afford brands like Nike and Adidas."

View Full Article in:

CNBC

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
Academy Sports + Outdoors
Houston, Texas
Chief Information Officer
Total Wine & More
Potomac, Maryland
Vice President, Finance
Total Wine & More
Potomac, Maryland
Human Resources Director, Distribution Services
Bed Bath & Beyond
Union, New Jersey
Associate CAD Designer - Style & Co RTW
Macy's
New York, New York