Study: Video ads have killer click-thru rates

09/12/2012 | eMarketer

Online video ads are generating remarkably high click-thru rates, with some formats proving more than 28 times more effective than standard banner ads, according to a MediaMind study. In-stream VAST-format video ads had a click-thru rate of 2.84%, versus 0.22% for rich-media ads and 0.10% for a standard banner, researchers found.

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