Affluent consumers embrace multichannel product research

09/12/2013 | MediaPost Communications

Affluent consumers research products on multiple channels prior to purchase, preferring video demonstrations to other forms of marketing, according to an Ipsos-conducted study for Google. Nine of ten affluent consumers in the nine countries surveyed turned to the Internet to conduct their prepurchase research. Consumers in emerging markets such as China, Russia and Brazil used twice as many sources as those in mature markets, according to the survey.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL