Affluent consumers embrace multichannel product research

09/12/2013 | MediaPost Communications

Affluent consumers research products on multiple channels prior to purchase, preferring video demonstrations to other forms of marketing, according to an Ipsos-conducted study for Google. Nine of ten affluent consumers in the nine countries surveyed turned to the Internet to conduct their prepurchase research. Consumers in emerging markets such as China, Russia and Brazil used twice as many sources as those in mature markets, according to the survey.

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