New iPhone's fingerprint reader greatly advances biometrics

09/12/2013 | Reuters · Mobile Marketer

The inclusion of a fingerprint reader on Apple's new iPhone is seen as a key to wider use of biometrics for security purposes, offering an alternative to problematic PINs and passwords. "Touch ID defines the next step of how you use your iPhone, making something as important as security so effortless and so simple," said Jonathan Ive, Apple's senior vice president of design. In addition, analysts say that with the fingerprint scanner Apple may be positioning itself for a much larger role in mobile commerce.

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Reuters · Mobile Marketer

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