Unilever, MTV use an old ad strategy for Ax deodorant

Unilever has teamed up with MTV to create "The Gamekillers," a TV show the network plans to unveil next week that would feature Unilever's Axe antiperspirant in a discreet manner. The carefully crafted project adopts an approach known as "branded entertainment," which has its roots in the 1940s and 1950s with marketer produced shows such as the "Colgate Comedy Hour."

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Job Title Company Location
Culinary Arts Faculty
The Culinary Institute of America
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Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations