Will Google Instant help or hurt ad placements?

09/13/2010 | Advertising Age (tiered subscription model)

Some search-marketing specialists are questioning whether the new Google Instant, which produces search results as soon as users begin inputting keystrokes for a query, will prove a distraction from ads being served with the results. However, Google believes that if the new tool is a "net positive for users," then it should become a "net positive" for marketers, according to AdWords marketing chief Jon Diorio.

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