Metrics, defined markets are the keys to location marketing success

09/13/2011 | BostInnovation.com (Boston)

Proper targeting based on firm market definitions is essential to a successful location-based marketing campaign, argue Mike Schneider and Aaron Strout. Being able to integrate your location-based efforts with other marketing channels and identifying trackable metrics for success are also key, they note.

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BostInnovation.com (Boston)

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