Wal-Mart acquires mobile ad network OneRiot

09/14/2011 | TechCrunch · Search Engine Land

OneRiot, a startup that began life specializing in real-time search before switching to mobile application advertising, was acquired by Wal-Mart and will be integrated into the retail giant's Wal-Mart Labs. OneRiot offers advertisers the ability to target highly specific segments via mobile.

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TechCrunch · Search Engine Land

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