Financial firm looks to go global with soccer deal

09/15/2009 | Wall Street Journal, The

The name and logo of financial-services firm Standard Chartered will appear on the uniforms of the English Premier League's Liverpool Football Club as part of a four-year sponsorship deal, that also includes advertising in Liverpool's Anfield stadium. The sponsorship is designed to give Standard Chartered more visibility in Africa, Asia and the Middle East, according to this article.

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