Pepsi is back in the big (ad) game

09/15/2010 | USA Today

PepsiCo is "doubling down" for next year's Super Bowl, with three 30-second TV spots for Pepsi Max and three spots for Doritos that have a social-media twist. The Frito-Lay unit, which didn't run any Pepsi ads in Super Bowl XLIV, is offering as much as $5 million in prizes in a contest to create user-generated ads for both Pepsi Max and Doritos.

View Full Article in:

USA Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY