Cat's Pride campaign targets kitty moms

09/15/2011 | MediaPost Communications

A new multimedia campaign from Southfield, Mich.-based Doner seeks to captivate female consumers ages 25 to 52 who love their felines but hate lugging around heavy cases of scoopable cat litter. The marketer is using TV, digital and print ads, social media -- even an iPad application for retailers -- to get the word out.

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