National TV ads are in high demand, NBCU's Burke says

09/15/2011 | MarketWatch

Demand for national TV ads "remains very strong," with marketers eager to commit to ads in the upfront and spend their budgets on event TV, Steve Burke, head of Comcast's NBCUniversal, said at an industry event. "There's a realization that online advertising, in general, is not as effective as advertising during big events," Burke said.

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