Shoppers reaching retail sites via social networks buy less often

09/15/2011 | MediaPost Communications

The information-sharing nature of social networks apparently takes precedence over purchasing, with new data showing that shoppers who reach retail sites through Facebook and Twitter are less likely to spend, although when they do, they spend more, according to a RichRelevance study. The study also found that social networks account for less than 1% of traffic to retail sites, while search engines generate 18%.

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