Discovery's Zaslav opens the door to TV Everywhere

09/16/2010 | Multichannel News

Discovery Communications, which has been slow to embrace online distribution of its content, would be more in favor of TV Everywhere-style initiatives if they could be monetized, according CEO David Zaslav. "If we can get our content through TV Everywhere authorized out onto the Web and ... someone can measure it so we can monetize it, it would be very attractive," he said.

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