Kaiser Permanente tells consumers to get moving

09/16/2011 | MediaPost Communications

A new campaign created by Warren, Mich.-based Campbell Ewald for Kaiser Permanente urges consumers to adopt a healthier lifestyle through exercise. The campaign includes TV spots on such programs as "Glee," "Modern Family" and "Dancing with the Stars," as well as print, radio and Web ads and out-of-home promotions, including bus wraps and billboards.

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