Top 5 European ad markets to hit $1 billion in mobile by 2014

09/16/2011 | MediaPost Communications

The top five European markets for mobile advertising are projected to pass the $1 billion mark in 2014, a year earlier than previous forecast, according to a study by mobileSQUARED. The firm's research cites rapid adoption of smartphones, "massively increasing the number of mobile Internet and app users and associated levels of available inventory to be exploited by the mobile ad networks."

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