Survey: Consumers distrust green brand claims

09/16/2013 | Advertising Age (tiered subscription model)

A growing number of consumers are dubious about companies' environmental claims and green efforts, according to GfK's annual Green Gauge survey. Some 22% say they don't know whether environmental claims are accurate, up from about 11% in 2008, and about 1 in 10 consumers think an "environmentally friendly" label means nothing. Also, more than 40% of customers who fully understood the different environmental labels believe that marketing claims are inaccurate.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO