Survey: Provider recommendations drive patients to pharma websites

09/16/2013 | PMLive.com (U.K.)

Patients are more likely to act on a health care provider's recommendation to visit a drugmaker's website than if a news article, family member, friend or colleague recommends it, a survey of 1,000 U.S. adults found. Only 6% of respondents said they would act on a social media advertisement, 13% cited magazine ads, 14% cited drug discounts and 25% said a television advertisement would prompt them to visit a drugmaker's website. The survey was conducted by Kelton for public relations firm Makovsky.

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