Valeant strategy for OTC acne drugs includes detailing, video campaign

09/16/2013 | Medical Marketing & Media

Valeant sales reps have begun dropping off samples of over-the-counter acne treatment AcneFree when they visit dermatologists to talk about prescription medications. The campaign also includes circulars, in-store promotions and a YouTube TrueView ad from Ogilvy Group subsidiary A. Eicoff & Co.

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