Valeant strategy for OTC acne drugs includes detailing, video campaign

09/16/2013 | Medical Marketing & Media

Valeant sales reps have begun dropping off samples of over-the-counter acne treatment AcneFree when they visit dermatologists to talk about prescription medications. The campaign also includes circulars, in-store promotions and a YouTube TrueView ad from Ogilvy Group subsidiary A. Eicoff & Co.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Sr. Regulatory Specialist, Biotech Center of Expertise
BASF, The Chemical Co.
San Diego, CA
Food Lawyer
Wayzata, MN
Director of Clinical Research
Regenesis Biomedical, Inc.
Scottsdale, AZ
Meridian Health Plan
Detroit, MI
Assistant Vice President - Dental Director
Bridgewater, NJ