Xerox builds health care brand with news site

09/16/2013 | MedCityNews.com

Xerox publishes an article each day or so on its HealthBiz Decoded website in an effort to build the company's health care brand. Topics include policy, technology and regulatory issues, and only about a third of the articles relate to Xerox. "It's designed to build belief and join the conversation, but not to sell," Xerox's director of content marketing, Ken Ericson, said.

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