AMC selects TargetCast, Walrus for ad-related assignments

09/17/2010 | Adweek

AMC has completed a review of its media and strategic positioning initiatives and has awarded the business to New York agencies TargetCast and Walrus, respectively. The incumbent on the assignments was Minneapolis-based Haworth Marketing + Media. AMC -- with shows such as "Mad Men," "Breaking Bad" and "The Prisoner" -- will spend an estimated $20 million on media each year.

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