Google has rolled out its enhanced sitelinks to any market where AdWords can be bought. The format combines several unique links within one unit, using one for a store locator and another for ordering, for example. Google says the ad units garner a higher click-through rate. Brands can maximize pay-per-click campaigns by ensuring that ads rise above the organic search results, using six to 10 unique links, and running multiple-ad campaigns tracking to the same landing pages.
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