Getting more out of your brand

09/18/2009 | Fast Company online

New media "tactics," such as social media, are often mistaken as a replacement for sound media strategy, writes Kevin Randall. But these tactical advances actually make strategy more important, he argues, because as advertising becomes more personal and more direct, brands need to be consistent, applicable and memorable to make a connection with consumers.

View Full Article in:

Fast Company online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI