5 ways to use social media marketing without creeping out customers

09/18/2011 | VentureBeat

Social media can be a great way to connect with customers, but being too in-your-face on social sites can put them off, writes Laura Horton of Pardot. Try to help people with their problems and share relevant industry information instead of constantly promoting your product, she recommends. "If you toot your own horn only once in a while, people will start to listen," she writes.

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