Apple's Passbook enhancements boost appeal for marketers

09/18/2013 | Mobile Marketer

Improvements to Apple's Passbook in iOS 7 advance the couponing and in-store experience for consumers, making it more appealing to marketers looking to reach mobile users. The new features are also "laying the groundwork for mobile wallet on iOS devices with the expected capability at some point of mobile payments integration," said J Schwan, CEO of Solstice Mobile.

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