It may be time to stop talking about "social media"

09/18/2013 | iMedia Connection

Social media marketers are being held back by the term "social media," argues Crowdtap CEO Brandon Evans. Social media isn't actually "media" -- it's just a form of communication, and as such should be integrated into broad-spectrum marketing efforts rather than being segregated as a Web-only media platform. "Social amplification and engagement are (or at least should be) a part of nearly all messaging," Evans writes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY