During commercial breaks in NBC's "Late Night With Jimmy Fallon," Lexus will run live commercials featuring improv comedians doing fan-suggested routines. The first spot will ask viewers to submit suggestions involving the Lexus IS via social media; the show's final ad break will feature a full improvised performance. Live "It's Your Move After Dark" ads will run during Thursday shows for four weeks.
"Late Night" to feature Lexus-branded live comedy during breaks
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