Racer Dale Earnhardt Jr. pitches new candy bar:

09/19/2007 | Brandweek

Chocolate manufacturer R.M. Palmer and NASCAR star Dale Earnhardt Jr. are partnering for a new candy bar called Big Mo, named for Earnhardt's hometown of Mooresville, N.C. Reportedly, Earnhardt himself played a part in coming up with the recipe for the caramel and peanut butter-flavored candy bar.

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