2 ways to measure social-media ROI

09/19/2010 | CustomerThink

You can divide your company's social-media strategy into two parts in order to measure your return on investment, Maria Ogneva writes. The first involves engaging with your fans on a daily basis to maintain your presence online. The second is about designing flashy campaigns to give "your brand awareness a shot of adrenaline," she writes.

View Full Article in:

CustomerThink

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC