The benefits of buying a category-specific domain name

09/19/2011 | iMedia Connection

Companies such as Diapers.com and Drugstore.com whose domain names say what they do win big benefits in terms of higher search rankings that can lead to more sales, writes DigitalDNA's strategy vice president Taylor Frank. While the number of such valuable domain names is limited, marketers will have new options next year when they can begin applying for their own generic top-level domain names.

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