The benefits of buying a category-specific domain name

09/19/2011 | iMedia Connection

Companies such as Diapers.com and Drugstore.com whose domain names say what they do win big benefits in terms of higher search rankings that can lead to more sales, writes DigitalDNA's strategy vice president Taylor Frank. While the number of such valuable domain names is limited, marketers will have new options next year when they can begin applying for their own generic top-level domain names.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Staff Accountant-General Accounting
Total Wine & More
Potomac, Maryland
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Customer Service Operations Director
Orchard Brands
Warren, Pennsylvania
Store Initiatives Manager Job
Ross Stores, INC
Dublin, California
Project Manager, Store Planning & Construction
The Vitamin Shoppe
North Bergen, New Jersey