IAB, other groups, look to redefine online ad metrics

09/19/2011 | Advertising Age (tiered subscription model)

The IAB is joining two other ad trade organizations and 40 marketers, agencies and publishers to formulate standard online ad metrics. In addition to settling on definitions for display and format, the goal is to set up an independent audience measurement system that can be used by all in media deals. The 3MS project (Making Measurement Make Sense) includes the Association of National Advertisers and 4A's as well as sponsors Google, AT&T, Coca-Cola, Microsoft and others.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Compliance and Ethics Director
Sysmex America, Inc.
Lincolnshire, IL
Director, Site Quality Management
CareFusion
Palm Springs, CA
Compliance Officer-Medical Products
W. L. Gore
Flagstaff, AZ
Project Manager RA - 15000003MD
Abbott
Santa Clara, CA
Director, Site Quality Management
CareFusion
Minneapolis, MN