Pepsi touts "The X Factor" with interactive labels

09/19/2011 | Mashable

Pepsi is promoting its sponsorship of "The X Factor" with a photo contest using interactive codes from Pongr on Pepsi labels. Participants who use the codes to send pictures of the Pepsi and "The X Factor" logos will receive Pepsi-branded exclusive links to videos and will be entered to win a trip to Los Angeles to see the show live.

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