How to craft a B2B social media strategy

09/19/2012 | RepCapitalMedia.com

When it comes to social media, most business-to-business companies love LinkedIn -- but companies are missing out unless they're also active on other networks, John Nettles writes. A well-honed strategy uses content from one site -- a LinkedIn answer, say -- to inspire blog posts, tweets and other content across a range of networks. "Playing social networks off each other ... keeps content fresh and makes sure each network is working for the other," Nettles writes.

View Full Article in:

RepCapitalMedia.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC