Column: Social media involve managing customer interactions, too

09/19/2013 | B2C Marketing Insider

Businesses must not only set up a social media presence; they need to monitor it, too. A customer relationship management tool can help sift through potential leads and feedback. "Splitting your time equally between CRM monitoring and social media analysis is key -- relying solely on one channel will only give you access to a narrow selection of customers," writes Flavio Martins, DigiCert's vice president of customer support.

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