Fairmont hotels aim to create memorable luxury experiences

09/19/2013 | Luxury Daily

With 48% of high-end consumers taking four trips each year, hotels are looking more closely at enhancing guest experiences, said Fairmont Hotels and Resorts customer relations executive Andrea Johnson. Speaking at the recent Luxury Retail Summit, Johnson said her chain is focusing on creating "cocktail currency," or moments that guests will never forget and will tell others about. "Life happens, experiences happen, lives are remembered, companies are brought together," Johnson said.

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