How to avoid common Facebook mistakes

09/19/2013 | Entrepreneur online

Rather than simply broadcasting information to your followers on Facebook, it's critical to engage with your audience, writes Jacqueline Whitmore. "Most people like to participate and when you engage your customers you will create lifelong evangelists for your brand," she writes. In addition, you should try to avoid confrontation and resist the temptation to share every detail of your personal life.

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