Whole Foods launches pet-food private label Whole Paws

09/19/2013 | Supermarket News (free registration)

Whole Foods Market has released Whole Paws, a line that replaces pet food under the 365 Everyday Value private label. The food is made with protein as the first ingredient and does not contain "artificial flavors, animal by-products, added sugar or grains," company blogger Paige Schilt wrote.

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