Facebook ads help tongue-brush company win over Wal-Mart

09/20/2011 | ClickZ

Tongue-brush maker Orabrush took action when Wal-Mart stopped returning its calls, with a tongue-in-cheek Facebook ad accusing the chain's workers of having bad breath. The $28 investment had the desired result; the retail giant, worried that its workers were being targeted, called Orabrush and, two weeks later, its products were on the shelves.

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