More retailers embrace customers' use of M2M

09/20/2011 | ConnectedWorldMag.com

The rise of connected technologies among shoppers might make some retailers uneasy over the prospects that consumers will be able to easily compare products and prices via their wireless devices, but a growing number of businesses see opportunities in the arena. Home Depot, Nordstrom, Sears, Urban Outfitters and Macy's have taken steps to test or adopt connected devices to better serve customers.

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